Audience research: What it is & how to conduct it
Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
Dana holds a Bachelor of Business Administration with a major in Marketing and specializes in content writing, copywriting, and SEO strategy. She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to develop content strategies and craft persuasive copy that delights and converts.
Expertise
- content writing
- copywriting
- content strategy
- seo
- market research
Education
- BBA in Marketing
Author
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
What Is Website Architecture? (& How to Improve it for SEO)
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Contributor
Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
What is organic traffic? (And how to increase it)
Organic traffic is the visitors who land on your site through unpaid search results. Increase yours in 5 steps.
13 Advanced SEO techniques & strategies for 2026
Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.