Top Gambling Websites in Australia

Name: Top websites in Australia (Gambling)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Gambling Websites in Australia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sportsbet.com.au

4.38M

45.42%1.99M

54.58%2.39M

↓14.99%

↓13.64%

Direct

thelott.com

3.61M

32.94%1.19M

67.06%2.42M

↑6.21%

↓37.9%

Direct

gamdom.com

3.23M

2.57%82.95K

97.43%3.15M

↓6.1%

↑1.64%

Direct

tab.com.au

1.62M

58.13%939K

41.87%676.32K

↓9.08%

↓43.29%

Direct

racenet.com.au

1.18M

22.29%264.06K

77.71%920.55K

↑49.09%

↓20.93%

Direct

ladbrokes.com.au

1.11M

36.13%401.7K

63.87%710.16K

↓18.27%

↑4.51%

Direct

lotteryoffice.com.au

835.43K

12%100.24K

88%735.19K

↑23.93%

↑26.2%

Direct

ozlotteries.com

653.54K

19.17%125.32K

80.83%528.22K

↓1%

↓16.49%

Direct

racing.com

500.06K

39.49%197.49K

60.51%302.58K

↓25.77%

↓4.31%

Direct

betfair.com.au

496.67K

55.48%275.58K

44.52%221.09K

↑40.71%

↓38.44%

Direct

tabtouch.mobi

452.64K

11.43%51.72K

88.57%400.92K

↓37.55%

↓21.23%

Direct

crownperth.com.au

444.54K

8.68%38.58K

91.32%405.96K

↑164.01%

↑23.5%

Direct

harness.org.au

419.51K

15.87%66.58K

84.13%352.93K

↓18.98%

↓32.25%

Direct

lotterywest.wa.gov.au

373.89K

27.88%104.26K

72.12%269.63K

↑29.4%

↓23.33%

Direct

poker.org

369.66K

0.9%3.33K

99.1%366.33K

↑197.77%

↑66.69%

Direct

neds.com.au

369.17K

62.22%229.68K

37.78%139.49K

↓31.77%

↓2.21%

Direct

star.com.au

367.57K

37.31%137.14K

62.69%230.43K

↓32.7%

↓12.23%

Search

unibet.com.au

334.88K

18.55%62.11K

81.45%272.77K

↑434.51%

↓19.95%

Direct

stake.com

327.87K

41.1%134.76K

58.9%193.11K

↓34.5%

↓19.27%

Direct

duckdice.io

260.48K

0.13%342

99.87%260.14K

↑331.37%

↑1,279.89%

Direct

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Key Insights on Top Gambling Websites in Australia on July 2026

As of July 2026, sportsbet.com.au leads Gambling in Australia with 4.38M monthly visits. Its audience skews mobile-first (45.42% desktop / 45.42% mobile), and traffic is down month over month -14.99% and down year over year -13.64%. thelott.com holds second with 3.61M visits and a mobile-leaning mix (32.94% desktop / 67.06% mobile), while gamdom.com ranks third with 3.23M visits.

Across the leaders, bonustiime.com is the most mobile-first (99.88% of visits), whereas tabtouch.com.au is the most desktop-reliant (100%). Momentum favors horseracingnation.com in the latest month (16,968.98%), while thestarclub.com.au shows the steepest pullback.

Acquisition patterns also differ: sportsbet.com.au is driven primarily by search, sportsbet.com.au by direct, and sportsbet.com.au by referral; overall, 73 of the top 100 sites are direct-led, 23 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Gambling Websites in Australia