Top Beauty & Cosmetics Websites in Kazakhstan

Name: Top websites in Kazakhstan (Beauty & Cosmetics)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kazakhstan, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

goldapple.kz

66.31K

92.16%61.11K

7.84%5.2K

↓0.9%

↓29.25%

Direct

fragrantica.ru

45.57K

66.5%30.3K

33.5%15.26K

↑2.58%

↓19.85%

Search

orangex.com

42.14K

100%42.14K

-

↑37.07%

↑4,835.85%

Direct

kosmetista.ru

26.38K

5.16%1.36K

94.84%25.02K

↓41.27%

↑36.16%

Direct

goldapple.ru

25.73K

96.6%24.86K

3.4%876

↑23.53%

↑7.09%

Direct

monamie.kz

23.11K

88.88%20.54K

11.12%2.57K

↓29.15%

↓19.12%

Direct

nude-moon.fun

17.11K

3.75%641

96.25%16.47K

↓41.67%

↓65.38%

Direct

makeup.kz

11.03K

91.81%10.12K

8.19%903

↑34.55%

↓24.95%

Search

instytutum.com

8.74K

100%8.74K

-

↑33.74%

0%

Direct

48grams.com

8.03K

100%8.03K

-

0%

Direct

french-house.kz

7.14K

89.25%6.37K

10.75%767

↓1.01%

↓27.59%

Search

fragrantica.com

7.06K

88.65%6.26K

11.35%802

↑19.57%

↓13.15%

Search

oriflame.com

6.84K

70.46%4.82K

29.54%2.02K

↓69.53%

↓51.9%

Direct

sephora.com

5.6K

100%5.6K

-

↑56.11%

↓38.42%

Direct

randewoo.ru

5.22K

92.41%4.82K

7.59%396

↑74.43%

↓39.73%

Direct

letu.ru

5.15K

68.95%3.55K

31.05%1.6K

↓20.67%

↓52.27%

Direct

nodeloc.com

4.92K

96.79%4.76K

3.21%158

↑1,441.69%

0%

Direct

instytutum.ua

4.68K

100%4.68K

-

↑21.62%

0%

Direct

hollyshop.ru

4.55K

100%4.55K

-

↑35.36%

↓19.84%

Search

avon.com

4.02K

96.81%3.89K

3.19%128

↑80.02%

↓47.28%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kazakhstan on September 2026

As of September 2026, goldapple.kz leads Beauty & Cosmetics in Kazakhstan with 66.31K monthly visits. Its audience skews desktop-first (92.16% desktop / 92.16% mobile), and traffic is down month over month -0.9% and down year over year -29.25%. fragrantica.ru holds second with 45.57K visits and a desktop-leaning mix (66.5% desktop / 33.5% mobile), while orangex.com ranks third with 42.14K visits.

Across the leaders, nude-moon.fun is the most mobile-first (96.25% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors makeupbymario.com in the latest month (3,153.57%), while oriflame.com shows the steepest pullback.

Acquisition patterns also differ: goldapple.kz is driven primarily by search, goldapple.kz by direct, and goldapple.kz by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kazakhstan