Top Apparel & Fashion Websites in Belgium

Name: Top websites in Belgium (Apparel & Fashion)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Belgium, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.be

4.81M

35.31%1.7M

64.69%3.11M

↑34.75%

↓15.51%

Direct

vinted.be

2.18M

65.27%1.42M

34.73%757.04K

↑1.6%

↑3.88%

Direct

shein.com

1.29M

37.7%485.08K

62.3%801.77K

↓7.12%

↓2.43%

Direct

hm.com

1.25M

33.34%417.03K

66.66%833.93K

↓10.51%

↓18.96%

Direct

zara.com

777.35K

57.85%449.74K

42.15%327.62K

↓17.44%

↑5.98%

Direct

zalando-lounge.be

747.01K

48.15%359.72K

51.85%387.29K

↓12.57%

↓17.36%

Direct

laredoute.be

534.92K

32.14%171.94K

67.86%362.99K

↑24.81%

↓8.13%

Direct

threads.com

531.82K

44%234.01K

56%297.81K

↑7%

↑364.71%

Direct

asos.com

487.79K

52.86%257.85K

47.14%229.94K

↑4.82%

↓7.16%

Direct

uniqlo.com

416.9K

43.25%180.3K

56.75%236.6K

↓8.35%

↑18.66%

Direct

kiabi.be

404.76K

18.67%75.57K

81.33%329.19K

↑51.75%

↓27.61%

Direct

c-and-a.com

370.1K

34.43%127.41K

65.57%242.69K

↑34.31%

↓34.75%

Direct

yesstyle.com

356.49K

5.57%19.87K

94.43%336.62K

↑14.58%

↑46.2%

Direct

torfs.be

341.29K

51.5%175.77K

48.5%165.51K

↓14.94%

↓8.61%

Direct

vinted.nl

304.03K

83.22%253K

16.78%51.02K

↓18.83%

↑37.67%

Direct

bershka.com

294.58K

40.26%118.59K

59.74%175.99K

↑20.62%

↓9.17%

Direct

courir.be

227.96K

20.25%46.16K

79.75%181.81K

↑40.91%

↓22.22%

Direct

mango.com

220.5K

50.95%112.34K

49.05%108.16K

↓26.23%

↓22.05%

Direct

massimodutti.com

220.44K

56.09%123.65K

43.91%96.79K

↑58.64%

↓0.47%

Direct

zeb.be

210.02K

29.67%62.32K

70.33%147.7K

↓18.98%

↓16.35%

Direct

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Key Insights on Top Apparel & Fashion Websites in Belgium on July 2026

As of July 2026, zalando.be leads Apparel & Fashion in Belgium with 4.81M monthly visits. Its audience skews mobile-first (35.31% desktop / 35.31% mobile), and traffic is up month over month 34.75% and down year over year -15.51%. vinted.be holds second with 2.18M visits and a desktop-leaning mix (65.27% desktop / 34.73% mobile), while shein.com ranks third with 1.29M visits.

Across the leaders, allthingsworn.com is the most mobile-first (98.72% of visits), whereas vinted.nl is the most desktop-reliant (83.22%). Momentum favors cabaia.com in the latest month (723.87%), while someday-fashion.com shows the steepest pullback.

Acquisition patterns also differ: zalando.be is driven primarily by search, zalando.be by direct, and zalando.be by referral; overall, 90 of the top 100 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Belgium