Top Apparel & Fashion Websites in Ghana

Name: Top websites in Ghana (Apparel & Fashion)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Ghana, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

172.48K

96.97%167.26K

3.03%5.22K

↓11.7%

↑186.16%

Direct

shein.com

25.6K

92.19%23.6K

7.81%2K

↑59.69%

↑3.06%

Direct

zara.com

14K

100%14K

-

↑316.39%

↑8.18%

Direct

hm.com

6.52K

55.99%3.65K

44.01%2.87K

↑427.61%

↑11.91%

Direct

lamoda.ru

5.17K

100%5.17K

-

↑17,126.67%

↑1,061.73%

Direct

marksandspencer.com

4.53K

100%4.53K

-

↑120.17%

↑52.87%

Direct

mango.com

4K

96.73%3.87K

3.28%131

↑586.11%

↓17.46%

Referral

asos.com

4K

100%4K

-

↑184.89%

↓19.01%

Direct

fashionnova.com

3.76K

89.84%3.38K

10.16%382

↓33.72%

↑19.81%

Direct

thredup.com

2.78K

100%2.78K

-

↑171.61%

↑490.85%

Referral

macys.com

2.67K

100%2.67K

-

↓7.31%

↓3.17%

Direct

jcrew.com

2.66K

100%2.66K

-

↑333.82%

↑467.3%

Referral

depop.com

2.46K

100%2.46K

-

↑226.46%

↓22.57%

Direct

revolve.com

2.43K

100%2.43K

-

↑458.26%

↑377.78%

Referral

freepeople.com

2.43K

94.94%2.31K

5.06%123

↑363.24%

↑436.27%

Referral

primark.com

2.38K

80.72%1.92K

19.28%459

↑130.05%

↑34.72%

Direct

mavi.com

2.38K

100%2.38K

-

0%

Direct

mercari.com

2.18K

100%2.18K

-

↑610.1%

↑24.21%

Direct

riverisland.com

2.14K

100%2.14K

-

↑179.63%

↑271.73%

Direct

bershka.com

2.06K

100%2.06K

-

↑255.54%

↑36.81%

Referral

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Key Insights on Top Apparel & Fashion Websites in Ghana on July 2026

As of July 2026, threads.com leads Apparel & Fashion in Ghana with 172.48K monthly visits. Its audience skews desktop-first (96.97% desktop / 96.97% mobile), and traffic is down month over month -11.7% and up year over year 186.16%. shein.com holds second with 25.6K visits and a desktop-leaning mix (92.19% desktop / 7.81% mobile), while zara.com ranks third with 14K visits.

Across the leaders, debenhams.com is the most mobile-first (67.55% of visits), whereas zara.com is the most desktop-reliant (100%). Momentum favors lamoda.ru in the latest month (17,126.67%), while printful.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 57 of the top 100 sites are direct-led, 2 are search-led, and 41 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Ghana