Top Travel & Tourism Websites in Canada

Name: Top websites in Canada (Travel & Tourism)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Canada, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aircanada.com

8.49M

49.75%4.22M

50.25%4.27M

↓12.95%

↓4.67%

Direct

expedia.ca

7M

54.85%3.84M

45.15%3.16M

↓21.43%

↑12.52%

Direct

booking.com

6.69M

51.69%3.46M

48.31%3.23M

↓25.23%

↑10.11%

Direct

airbnb.ca

4.7M

53.97%2.53M

46.03%2.16M

↓32.92%

↑0.14%

Direct

tripadvisor.ca

3.78M

48.77%1.85M

51.23%1.94M

↓28.7%

↓21.61%

Search

westjet.com

3.11M

45.9%1.43M

54.1%1.68M

↓23.8%

↑6.54%

Direct

americanexpress.com

2.45M

62.6%1.53M

37.4%916.57K

↓14.8%

↓3.2%

Direct

kayak.com

2.24M

45.68%1.02M

54.32%1.22M

↓9.84%

↑1.61%

Direct

skyscanner.ca

2.08M

66.88%1.39M

33.12%688.77K

↓10.16%

↑12.36%

Direct

trip.com

2.04M

52.15%1.07M

47.85%977.44K

↓4.82%

↑59.79%

Direct

marriott.com

1.9M

48%913.97K

52%990.24K

↓29.17%

↓0.14%

Direct

flighthub.com

1.85M

42.29%781.38K

57.71%1.07M

↓11.65%

↑14.53%

Direct

airtransat.com

1.72M

24.76%425.72K

75.24%1.29M

↓27.39%

↑3.56%

Direct

expedia.com

1.51M

25.04%378.31K

74.96%1.13M

↑17.51%

↑24.04%

Direct

flightaware.com

1.5M

34.47%516.89K

65.53%982.77K

↓27.31%

↑22.97%

Direct

viarail.ca

1.49M

33.96%506.49K

66.04%984.94K

↓35.29%

↑2.52%

Direct

meteo.gc.ca

1.44M

47.62%683.98K

52.38%752.43K

↓51.37%

↑4.34%

Direct

sunwing.ca

1.35M

38.36%516.89K

61.64%830.42K

↑2.62%

↓23.46%

Direct

getyourguide.com

1.31M

32.71%428.03K

67.29%880.5K

↓31.69%

↑35.87%

Direct

flightradar24.com

1.23M

51.34%633.56K

48.66%600.5K

↓36.36%

↑49.92%

Direct

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Key Insights on Top Travel & Tourism Websites in Canada on September 2026

As of September 2026, aircanada.com leads Travel & Tourism in Canada with 8.49M monthly visits. Its audience skews mobile-first (49.75% desktop / 49.75% mobile), and traffic is down month over month -12.95% and down year over year -4.67%. expedia.ca holds second with 7M visits and a desktop-leaning mix (54.85% desktop / 45.15% mobile), while booking.com ranks third with 6.69M visits.

Across the leaders, sunwingtravelgroup.com is the most mobile-first (98.14% of visits), whereas expediafortd.com is the most desktop-reliant (82.28%). Momentum favors sunwingtravelgroup.com in the latest month (68%), while sixflags.com shows the steepest pullback.

Acquisition patterns also differ: aircanada.com is driven primarily by search, aircanada.com by direct, and aircanada.com by referral; overall, 85 of the top 100 sites are direct-led, 9 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Canada