Top Travel & Tourism Websites in Finland

Name: Top websites in Finland (Travel & Tourism)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Finland, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ilmatieteenlaitos.fi

17.54M

18.03%3.16M

81.97%14.38M

↑11.56%

↓8.49%

Direct

booking.com

2.56M

45.44%1.16M

54.56%1.4M

↑27.58%

↓12.29%

Direct

vr.fi

2.31M

19.09%440.35K

80.91%1.87M

↓1.42%

↓31.19%

Direct

airbnb.fi

851.2K

29.75%253.22K

70.25%597.98K

↑36.3%

↓22.36%

Direct

nettikaravaani.com

833.86K

15.04%125.45K

84.96%708.41K

↑56.01%

↓17.9%

Direct

finnair.com

764.94K

44.63%341.42K

55.37%423.53K

↓8.83%

↓21.07%

Direct

vikingline.fi

693.83K

34.13%236.82K

65.87%457.01K

↑7.2%

↓24.39%

Direct

flightradar24.com

649.99K

44.11%286.7K

55.89%363.29K

↓15.84%

↑1.19%

Direct

luontoon.fi

647.31K

16.1%104.24K

83.9%543.06K

↑53.99%

↑1.15%

Search

tripadvisor.com

498.82K

41.83%208.67K

58.17%290.15K

↑25.82%

↓30.18%

Search

onnibus.com

498.05K

25.15%125.27K

74.85%372.78K

↓4.22%

↓25.22%

Direct

skyscanner.fi

453.04K

51.71%234.27K

48.29%218.77K

↑4.37%

↑16.19%

Direct

foreca.se

402.63K

3.14%12.63K

96.86%390K

↑86.62%

↑7.68%

Direct

nettimokki.com

371.31K

24.65%91.53K

75.35%279.78K

↑44.9%

↓42%

Direct

eckeroline.fi

360.15K

35.74%128.71K

64.26%231.44K

↑80.81%

↓7.64%

Direct

finavia.fi

338.12K

25.88%87.49K

74.12%250.63K

↑11.69%

↓62.49%

Direct

norwegian.com

271.79K

30.94%84.08K

69.06%187.7K

↓37.21%

↓16.74%

Direct

airbnb.com

263.91K

71.02%187.43K

28.98%76.48K

↑31.83%

↓21.29%

Direct

momondo.fi

253.51K

61.73%156.5K

38.27%97.01K

↑1.08%

↓13.87%

Direct

aurinkomatkat.fi

242.13K

53.63%129.86K

46.37%112.27K

↓25.27%

↓23.4%

Direct

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Key Insights on Top Travel & Tourism Websites in Finland on July 2026

As of July 2026, ilmatieteenlaitos.fi leads Travel & Tourism in Finland with 17.54M monthly visits. Its audience skews mobile-first (18.03% desktop / 18.03% mobile), and traffic is up month over month 11.56% and down year over year -8.49%. booking.com holds second with 2.56M visits and a mobile-leaning mix (45.44% desktop / 54.56% mobile), while vr.fi ranks third with 2.31M visits.

Across the leaders, easytravel.eu is the most mobile-first (100% of visits), whereas s7.ru is the most desktop-reliant (98.95%). Momentum favors oneworld.com in the latest month (10,967.14%), while golfpiste.com shows the steepest pullback.

Acquisition patterns also differ: ilmatieteenlaitos.fi is driven primarily by search, ilmatieteenlaitos.fi by direct, and ilmatieteenlaitos.fi by referral; overall, 81 of the top 100 sites are direct-led, 15 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Finland