Top Travel & Tourism Websites in the World

Name: Top websites World (Travel & Tourism)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the World, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

475.7M

42.63%202.8M

57.37%272.9M

↓14.5%

↑2.17%

Direct

trip.com

198.02M

59.84%118.49M

40.16%79.53M

↑13.48%

↑70.59%

Direct

tripadvisor.com

103.52M

46.4%48.04M

53.6%55.49M

↓3.1%

↓24.45%

Search

airbnb.com

90.67M

46.94%42.56M

53.06%48.11M

↓2.54%

↓4.99%

Direct

agoda.com

73.91M

43.1%31.85M

56.9%42.06M

↓7.44%

↑22.8%

Direct

expedia.com

71.69M

40.83%29.27M

59.17%42.42M

↑1.72%

↑6.04%

Direct

americanexpress.com

68.94M

52.96%36.51M

47.04%32.43M

↓4.33%

↓8.5%

Direct

flightradar24.com

68.72M

44.93%30.88M

55.07%37.84M

↓5.76%

↑19.2%

Direct

getyourguide.com

65.14M

25.73%16.76M

74.27%48.38M

↓20.06%

↑75.6%

Direct

ryanair.com

64.56M

34.41%22.21M

65.59%42.35M

↑4.28%

↓9.84%

Direct

wetter.com

63.59M

17.11%10.88M

82.89%52.71M

↓39.63%

↑5.77%

Direct

aa.com

61.61M

27.3%16.82M

72.7%44.79M

↑19.44%

↓0.76%

Direct

skyscanner.net

60.5M

38.83%23.49M

61.17%37.01M

↑7.05%

↑1.16%

Direct

bahn.de

57.96M

22.81%13.22M

77.19%44.74M

↑2.95%

↑2.38%

Direct

wetteronline.de

55.15M

17.51%9.66M

82.49%45.49M

↓30.99%

↓4.27%

Direct

marriott.com

53.93M

50.2%27.07M

49.8%26.86M

↓6.13%

↑6.02%

Direct

irctc.co.in

44.19M

38.12%16.85M

61.88%27.35M

↑3.42%

↓12.51%

Direct

klook.com

41.54M

47.52%19.74M

52.48%21.8M

↑28.93%

↑80.88%

Direct

flightaware.com

40.66M

33.17%13.49M

66.83%27.17M

↓13.43%

↑6.08%

Direct

hilton.com

39.03M

38.31%14.95M

61.69%24.08M

↓0.24%

↓0.72%

Direct

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Key Insights on Top Travel & Tourism Websites in the World on September 2026

As of September 2026, booking.com leads Travel & Tourism in the World with 475.7M monthly visits. Its audience skews mobile-first (42.63% desktop / 42.63% mobile), and traffic is down month over month -14.5% and up year over year 2.17%. trip.com holds second with 198.02M visits and a desktop-leaning mix (59.84% desktop / 40.16% mobile), while tripadvisor.com ranks third with 103.52M visits.

Across the leaders, meteofor.com.ua is the most mobile-first (89.11% of visits), whereas indianvisa-bangladesh.nic.in is the most desktop-reliant (99.9%). Momentum favors e-kreta.hu in the latest month (622.45%), while tripadvisor.fr shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 94 of the top 100 sites are direct-led, 4 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the World