Top Travel & Tourism Websites in Switzerland

Name: Top websites in Switzerland (Travel & Tourism)
Creator: Semrush
License: https://semt2.seotoolzbundle.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Switzerland, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.9M

56.45%2.77M

43.55%2.13M

↓14.17%

↓3.5%

Direct

sbb.ch

3.86M

50.44%1.95M

49.56%1.91M

↓7.88%

↓6.64%

Direct

wetter.com

1.39M

22.06%307.6K

77.94%1.09M

↓30.41%

↓26.2%

Direct

swisspass.ch

1.36M

21.22%289.67K

78.78%1.08M

↑2.93%

↓19%

Direct

skyscanner.ch

961.19K

62.15%597.42K

37.85%363.77K

↓2.43%

↓9.02%

Direct

easyjet.com

875.97K

55.49%486.12K

44.51%389.85K

↓8.79%

↓15.4%

Direct

airbnb.ch

821.24K

61.02%501.1K

38.98%320.14K

↓24.33%

↓17.86%

Direct

tripadvisor.ch

731.01K

48.22%352.49K

51.78%378.52K

↓26.15%

↓22.79%

Search

tripadvisor.com

671.57K

40.72%273.44K

59.28%398.14K

↑23.71%

↓25.75%

Referral

airbnb.com

602.61K

53.6%323K

46.4%279.62K

↓0.91%

↓21.44%

Referral

komoot.com

557.82K

61.75%344.47K

38.25%213.35K

↓17.31%

↓2.84%

Direct

bahn.de

505.48K

50.05%252.98K

49.95%252.5K

↑16.04%

↓2.14%

Direct

getyourguide.com

486.1K

35%170.14K

65%315.96K

↓7.22%

↑57.22%

Direct

thetrainline.com

467.02K

43.55%203.4K

56.45%263.63K

↑62.11%

↑3.51%

Referral

myswitzerland.com

458.7K

38.06%174.59K

61.94%284.11K

↓19.46%

↓26.71%

Search

schweizmobil.ch

455.97K

48.14%219.51K

51.86%236.46K

↓5.64%

↑1.56%

Direct

miles-and-more.com

444.39K

61.47%273.16K

38.53%171.23K

↓3.98%

↑2.6%

Direct

flightradar24.com

434.52K

51.65%224.43K

48.35%210.09K

↓5.77%

↑18.2%

Direct

skyscanner.net

367.6K

42.63%156.69K

57.37%210.9K

↑26.45%

↓3.58%

Referral

ryanair.com

343.37K

53.87%184.98K

46.13%158.39K

↑30.82%

↓18.47%

Referral

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Key Insights on Top Travel & Tourism Websites in Switzerland on September 2026

As of September 2026, booking.com leads Travel & Tourism in Switzerland with 4.9M monthly visits. Its audience skews desktop-first (56.45% desktop / 56.45% mobile), and traffic is down month over month -14.17% and down year over year -3.5%. sbb.ch holds second with 3.86M visits and a desktop-leaning mix (50.44% desktop / 49.56% mobile), while wetter.com ranks third with 1.39M visits.

Across the leaders, wetterprognose-wettervorhersage.de is the most mobile-first (99.75% of visits), whereas kachelmannwetter.com is the most desktop-reliant (79.88%). Momentum favors aida.de in the latest month (841.63%), while flixbus.ch shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 82 of the top 100 sites are direct-led, 10 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Switzerland